Situation Analysis Segmentation & Target Market Analysis



Unit IV Scholarly Activity Marketing Plan: Situation Analysis

 Segmentation & Target Market Analysis

 Competitive Analysis

SWOT Analysis Scenario:


IT Today is a start-up company that is interested in providing technical assistance to the average consumer that is interested in all the newest technological gadgets (smartphones, tablets, laptops, printers) but does not necessarily have the time or background to maintain their operation. IT Today would like to provide 24/7 technological assistance as well as assistance in networking. The company's goal is to put together this business with the end result of a profitable business model.

This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.

Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.

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