The patent is the major weapon for companies to protect their intellectual properties in DM field.

marketing

Description

The patent is the major weapon for companies to protect their intellectual properties in DM field. Review the three patents owned by Amazon, Stanford University, and IBM respectively. And discuss how they claim the uniqueness of their DM technologies compared with the basic methods we covered this and last week. You need to study at least one patent and compared it with the corresponding chapter. 

US Patent 6064980: System and Methods for Collaborative Recommendations by Amazon

US Patent 6285999: Method for node ranking in a linked database by Stanford University

And the paper by Google co-founders on their PageRank algorithm

US Patent 6976000: Method and system for researching product dynamics in market baskets in conjunction with aggregate market basket properties by IBM

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