Marketing Program-Product and Service Strategy



Marketing Program (Week 5)

(a) Product and/or Service Strategy - This section describes in detail three key elements of the company’s

product strategy: the product line, its quality and how this is achieved, and Its “cutting edge” packaging. (see

Chapters 10 and 11)

(b) Price Strategy - This section makes the company’s price point very clear, along with its price position

relative to potential substitutes: (see Chapters 13 and 14)

(c) Promotion Strategy – Emphasize promotional activities (see Chapters, 17, 18, and 19)

(d) Place (Distribution) Strategy - Described in this section are: the present method of distribution, the new

method of distribution to be used when the increased sales volume makes it feasible. (see Chapters 15 and 16)

Instruction Files

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