Who are their target audiences? (Describe them demographically and psychographically, e.g. how they think, feel about brands, etc
marketing
Description
1. Retail Market Strategy
Who are their target audiences? (Describe them demographically and psychographically, e.g. how they think, feel about brands, etc.)
What image do they want to convey? How do they attempt to position themselves in the minds of consumers in the market? What is their current image in the industry and in the minds of consumers? Is this image working for them?
How do they make use of technology?
What is their global presence? What countries have they entered? How successful have they been expanding into these countries? What obstacles have they faced?
What is their location strategy? Why have they chosen this strategy?
2. Product Assortment
What is each of their merchandising strategies, how do they differ? What they carry in terms of breadth vs depth of merchandise? What is their pricing strategy?
- Summary
Summarize each retailer’s primary strengths and weaknesses and support your assessment. What are their biggest challenges now and in the future? How are they preparing to meet those challenges? What do they view as their opportunities for the future?
What do you think the future holds for these retailers? If you were hired as the CEO, what specific strategies would you pursue in the future for this retailer? What opportunities would you capitalize on? Why?
