In order to develop appropriate advertisements, it is important to understand the target audience. To help you develop skills in this area, select two advertisements (either print, online, or a television commercial) targeted at two different generations.

marketing

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In order to develop appropriate advertisements, it is important to understand the target audience. To help you develop skills in this area, select two advertisements (either print, online, or a television commercial) targeted at two different generations. Then, develop a paper that addresses the following: Identify the two advertisements you selected. Define the demographics targeted by the advertisements and the characteristics of each of the target audiences. Outline the creative strategy used to reach each of the selected target markets. Determine the effectiveness of each advertisement’s communication appeal. Provide examples to support your ideas. Explain how each selected advertisement uses the universal advertising standards in Chand’s web article. Provide recommendations you would make to improve each of the selected advertisements. Support your paper with a minimum of three scholarly resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 5-7 pages, not including title and reference pages (Hint: Be sure to cite your two selected advertisements within your reference page)

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