Describe the differences between accidental and intentional exposure to marketing information.

marketing

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Describe the differences between accidental and intentional exposure to marketing information. Identify a product for which each type of exposure is most common, and discuss implications for developing effective marketing strategies.

Consider a product category in which you make regular purchases (such as toothpaste or shampoo). How have your belief strengths and evaluations and brand attitudes changed over time? What factors or events contributed to those changes?

Identify three ways choice alternatives can enter the consideration set. Describe a marketing strategy you could use to get your brand into consumers’ consideration sets for each situation. Why do products or brands not in the consideration sets have a low probability of being purchased?

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