The content of the assignment should include Statistics along with Graph / numbers. Below is probable topics that needs to included but the writer can be creative as well.
others
Description
Additional
Revenue creation through Ancillary sales for XXX Airline (it is for a
particular airline. Name of the airline
will be furnished later)
Number
of words – 2600 (Excluding Index / Reference etc)
Power point presentation – 5 slides (short overview of
the assignment in presentable format)
Harvard
Citation.
The
content of the assignment should include Statistics along with Graph /
numbers. Below is probable topics that
needs to included but the writer can be creative as well.
·
Defining Ancillary
Revenue in
the Airline Industry
·
The Growing Importance of Ancillary Revenue in
the Airline Industry . . . . . . . . . . . . .( “A la
carte” pricing)
·
The Passenger Choice Model and Demand
Generation (example Psychological
factors / Scientific approach)
·
Interface of the Passenger Decision Process
with Distribution (Example during the
ticket booking / at Airport / in Gate / during Check-in)
·
Demand Generation (When is the right time to sell ancillary
revenue)
·
Passenger Characteristics
·
Passenger Choice Set and Decision
·
How can it be smartly marketed (Example sending
a personalized offer)
·
Conclusion:
summarizes the findings and implications in the context of
XXX airline business (name of the airline will be furnished later) and outlines
possibilities of how much additional revenues can be generated in 2 years.
