The content of the assignment should include Statistics along with Graph / numbers. Below is probable topics that needs to included but the writer can be creative as well.

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Description

Additional Revenue creation through Ancillary sales for XXX Airline (it is for a particular airline.  Name of the airline will be furnished later)

Number of words – 2600 (Excluding Index / Reference etc)

Power point presentation – 5 slides (short overview of the assignment in presentable format)

 

Harvard Citation.

The content of the assignment should include Statistics along with Graph / numbers.   Below is probable topics that needs to included but the writer can be creative as well.

·         Defining Ancillary Revenue in the Airline Industry

·         The Growing Importance of Ancillary Revenue in the Airline Industry . . . . . . . . . . . . .( “A la carte” pricing)

·         The Passenger Choice Model and Demand Generation  (example Psychological factors  / Scientific approach)

·         Interface of the Passenger Decision Process with Distribution  (Example during the ticket booking / at Airport / in Gate / during Check-in)

·         Demand Generation  (When is the right time to sell ancillary revenue)

·         Passenger Characteristics

·         Passenger Choice Set and Decision

·         How can it be smartly marketed (Example sending a personalized offer)

·         Conclusion:

        summarizes the findings and implications in the context of XXX airline business (name of the airline will be furnished later) and outlines possibilities of how much additional revenues can be generated in 2 years. 


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