Types of Strategies in Marketing

Various Types of Strategies in Marketing


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”.


Peter Drucker

It goes without saying that every business person wants to grow their business by leaps and bounds, and for that, they use marketing strategies.

Different marketing strategies help them to endorse their products and services to the public.

Numerous marketing strategies are available, and you need to pick the best one according to your business demands.

If you want to know more about the different types of strategies in marketing, we are here to tell you. In this blog, we are going to discuss the top 12 types of strategies in marketing, so read this blog up to the last points to know about effective strategies.

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What Is a Marketing Strategy?

The company’s approach is a forward-looking approach and game plan. All this is for reaching out to the customers, which are the potential ones. And converting them into paying customers for the product/service you are offering is known as the marketing strategy. Along with a good marketing strategy, businesses also need to integrate different communication solutions, including phones, voice over IP, email, chatbots, and more to provide excellent customer support and maintain great relationships. 

The marketing strategy usually comprises the demographic data of the customers, brand message, or company’s core value, and other important factors. 

Some people confuse marketing strategy with the marketing plan. However, a marketing plan is a part of the marketing strategy, which is a small part, and it includes marketing schedules and activities that consist of marketing schedules and actions that the organization must carry out.

On the other side, Marketing strategy is much broader in scope and has a longer time frame. In addition, it entails a variety of plans and activities to achieve the company’s overarching vision.

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Or, in short, we can say that to purchase the goods or services you are offering, a marketing strategy helps promote it and convince the people for it. A lot of trials and tests are required to develop the best marketing strategy. The goal of a marketing strategy is to get a competitive advantage over market competitors.

Importance of Marketing in Business

Marketing compels people to pay attention to your products and services. You may not be able to generate your dream revenue without targeting a good audience. Below, we have mentioned some importance of marketing.

  1. The company can share its motive, values, and vision with the audience.
  2. With the help of marketing data analysis, it enables customer relationship marketing.
  3. Inspire and stimulate the audience to buy your brand.
  4. Helps to achieve quantitative goals such as trust, engagement, and authority.
  5. Develop a bond between the company and customers, also with the use of virtual call center.

How To Choose Marketing Strategy

There are so many types of strategies in marketing available, and it is impossible to implement all of them at the same time. Choosing an effective marketing strategy for business is the most common question that comes to everybody’s mind. So, while selecting a marketing strategy, you should keep in mind some points, that are the following: 

Identify Your Marketing Goals

The most crucial step is to identify and describe your marketing goal; your entire marketing approach depends on your goals. As a result, you should pick your business goals attentively. For example, if you want to achieve a particular financial goal, you should know how to reach your target audience. To understand these types of questions, you should have to identify your goals and the ways to accomplish that goal. Through goal setup, you will be able to choose from various types of strategies in marketing.

Who Is Your Target Audience?

After identifying your marketing goals, the next step is knowing about the target customers in choosing the marketing strategy. It would help to focus on where people live geographically and other demographic information such as age, education level, income level, preferences, choices, needs, and product requirements. Because it is much easier to produce a product for your target audience when you know who they are.

Choose The Right Marketing Strategy

After setting your general goals and the identification of your target audience, the next step, which is the important one, is to select the appropriate marketing approach depending on the demographics of your target audience.

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Evaluate Those Strategies

When you find the marketing strategy that is the right one according to the customer’s needs, implement it carefully and evaluate its results. If the initial goal you want to meet, then it means you choose the right marketing strategy. Otherwise, you should choose the other one from the types of strategies in marketing to achieve your goals.

Types Of Strategies In Marketing

Making marketing strategies is a crucial task in an organization. We all know what marketing is and why it is important. We also know various platforms and modes of marketing through which we can promote our product or service. But the main question here is,” what marketing strategies should you use?” Let’s discuss various types of strategies in marketing that an organization should use.

Types of marketing strategies

Product Strategy

In this particular strategy, we are going to discuss the main character of the story, i.e., our product. Product or service is the main hero of the business. Marketing strategy starts with the strategy of the product.

Product strategy is made with the help of answering these three questions:

  • What to produce?
  • When to produce?
  • For whom to produce?

Let’s know what these questions actually want to convey and how they help in making a product strategy.

What To Produce?

The very first question that arises while making a product strategy is what type of product needs to be produced. To know the most demanded product or service marketers do thorough research of the market and customers. Sometimes marketers assume the future demand or which technology or lifestyle is going to be in trend in the upcoming future. After doing a deep research marketers shortlist some of the items that the company can produce and have a high market demand.  

When to produce?

After we know what to produce, another question arises, “when to produce?”. There is a particular time of product launch that you need to research as a marketer. It is very crucial to know the launch time and hence it will decide when to produce that product.

For whom to produce?

There is so many market segmentation:

  • On the basis of age.
  • On the basis of gender.
  • On the basis of income. 

You have to do well research about the demographic of an area to know for whom you have to produce.

Pricing Strategy

One of the types of strategy in marketing is the pricing strategy of the product. In this strategy, we decide to set a particular price range for the product. Here are different strategies that are used while deciding the price of a product.

Premium pricing

As the name of the strategy says itself. In premium strategy, companies set high prices to create a luxury brand image. Companies that use these strategies, target the high class of the society. For example Gucci, Versace, etc.

Penetration pricing

Under this strategy, marketers launch their products at a very low price in the market. Their main motive is to spread in the market first. As soon as the demand increases in the market they start increasing the prices as well.

Economy pricing

Under the economy pricing strategy, marketers put very low-profit margins. The main motive is to acquire a major market share. Under this strategy, marketers tend to spend less on advertising. 

Skimming strategy

This strategy is adopted by those companies which are entering a less competitive sector. The idea of the skimming strategy is to gain the maximum profit possible before the competitors enter the market.

Promotion Strategy

Promotion strategy is one of the types of strategies in marketing. There are various ways through which you can promote your brand and product. From all the promotional activities you must select the best suitable one for your product. There are two aspects that are included in the promotional strategy.

  1. Packaging: Packaging refers to the outer packing box or wrapping around the actual product. Most companies now focus on custom packaging as it plays a very important role in promoting the product.
  2. Positioning: Positioning refers to creating the brand image in front of the customers. There are so many techniques that can be used to create a brand position in the market.

Now that we know these two aspects of promotion. Let’s discuss various promotion strategies.

Personal selling

This is a door-to-door selling method. Under this method, the seller personally meets the ultimate customer. There is no wholesaler or retailer. The product is directly sent to the customer with the help of the salesperson. The company can find out the honest feedback of customers regarding the product. 

Advertising

Advertising is the method of promotion that is adopted by almost every company. There are various ways to advertise your product such as tv ads, radio ads, print ads, internet ads, etc. Nowadays digital marketing is on hype, so every company is adopting online platforms for advertising purposes

Sales promotion

Sales promotion is a marketing strategy that is done for a very short term. The main purpose is to create hype and attract customers. For example, Christmas sales, good Friday sales, etc. All these offers are provided for a particular occasion and end with that occasion only.

Public relations

Public relations, also known as publicity, is another method of promotion. Under this method, a company spreads its message to society through a press release or article. 

Place strategy

Place strategy is one of the most neglected types of strategies in marketing. Under this strategy companies decide the method of distributing the product among the wholesalers and retailers. There are three methods of distribution which are explained as follows:

Intensive distribution

When a company uses an intensive place strategy, it places its product in as many stores as possible. Candy companies frequently employ this strategy when distributing their products in supermarkets, movie theaters, convenience stores, and airports.

Selective distribution

A selective location strategy is when a corporation places its goods in only a few retail shops. Companies that produce high-priced technology frequently employ this method.

Exclusive distribution

When a corporation offers its goods in a single store, this is referred to as an exclusive location strategy. This is normally reserved for high-end items that necessitate salespeople conveying a lot of information about the product during the sale, such as automobiles.

Conclusion

Marketing strategies play a crucial role in the business’s turnover and it leads to more sales when applied effectively. In this blog, you have learned about the types of strategies in marketing in detail and also discussed the ways to choose a marketing strategy. We hope that you have understood it clearly and know which marketing strategy is beneficial for you and how to choose this. And if you are facing any problem and you want marketing homework help from us. Then feel free to contact us or comment below to get our help.

What do you mean by the 4 Ps in marketing strategies?

The 4 Ps in marketing is Product, Price, Promotion, and Place. When you are going to market your products and services, you should consider these 4 Ps in your tactics.

What is Zara’s Marketing strategy?

It aims to new store opening and word of mouth. Zara promotes their products on behalf of experience, affordability, exclusivity, and differentiation.

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