Global Business Environment (GBE) 2020-21 Assignment Question
An individual written essay of 2,500 words (+/- 10%), excluding cover page, table of contents, appendices (if any), and list of references
Topic: Select two competitor firms (one is a global firm, the other is a local firm)
⦁ Critically analyse the key changes in three dimensions of the business environment (e.g., political/technological/social/economical/legal) that have a major influence on these firms’ rivalry so far.
2) Discuss how the opportunities and/or threats from those environmental changes influence each firm’s competitive strategy.
⦁ All questions are answered clearly.
⦁ Critical analysis requires your evaluation grounded on evidence and logical reasoning, instead of a simple description;
⦁ Minimum of 10 references required, few from renown academic journals.
⦁ Read more than 10 relevant academic papers, including top management journals (e.g. AMJ, AMR, ASQ, SMJ, RP, JIBS, MISQ, OS, JM), and reflect and synthesise them;
⦁ Avoid the use of bullet points;
⦁ Identify and properly cite the sources of information with a reference list at the end;
⦁ You must provide a table or figure that summarizes your own analysis. Example attached below
⦁ Clear headings and subheadings
⦁ Proper punctuation and sentence construction
⦁ Coherence and structure
⦁ Logical consistency between the first part and the second part of the assignment question
⦁ Selection and justification of an appropriate analytical framework
⦁ Directly focusing on the assignment question
⦁ Demonstration of what you have learned from the course
⦁ Critical thinking and originality
⦁ Summary table of your own analysis
⦁ Validation (references)
⦁ Properly researched: any assertion must be backed by evidence
⦁ Including plenty of academic literature
A Satisfying all five criteria
B Satisfying four criteria
C Satisfying three criteria
D Satisfying two criteria