As an IT entrepreneur, with your associate (s), you want to build a new company in İSTANBUL, based on technological innovation which could lead you to get great competitive advantage compared to a strategy based on just being cheaper. After determining the type of service and/or product you want to develop, you need to answer successfully to the following questions with your associate(s): What are the sources of Innovation you can use by being in Istanbul? What type of innovation do you target? Will you be a first mover or a follower into the targeted market? Why? Use the 5 forces of M. Porter to analyze the targeted market and build the frame of your performance assessment with the help of the Balanced Scorecard. How will you raise the necessary money of your project? Where will you locate your company? What will be your collaboration strategy? Why? How will you protect your innovation? How will you manage the new product development process? How will you manage your team?