Assignment Rubric As our book touches on this week, brand identity plays an important role in positioning products and companies in the minds’ of consumers.

marketing

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Assignment Rubric As our book touches on this week, brand identity plays an important role in positioning products and companies in the minds’ of consumers. In gaining a deeper appreciation for the importance of developing a positive brand identity and related marketing strategy, you are going to focus on the globally recognized personal care products of Dove® and will address questions related to a real-world case study on the Brand. For starters, you can discover more about the Brand by going to their website at the following address: www.dove.com You will then learn more about the marketing and branding challenges of Dove, by reading the case study on page 224 - 225 of our ebook. Once you do this and complete your additional outside research, address the following questions: (please note the questions here are slightly different than those in the ebook and you should only address the questions that follow here.

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