Because of robust online activity and ever-expanding social media outlets, marketers are continually working to deepen relationships with their consumers. With this marketing evolution made possible by social media, companies are managing more viable comm

marketing

Description

Because of robust online activity and ever-expanding social media outlets, marketers are continually working to deepen relationships with their consumers. With this marketing evolution made possible by social media, companies are managing more viable communication techniques with their client base. Facebook and Twitter are examples of social media platforms that have enabled direct communication between companies and consumers. 


Many companies refer to “liking” their webpage during an ad or by email on numerous occasions. Is all this online activity and social media affecting consumer behavior? For this discussion: Identify at least two companies that have showcased their marketing prowess using social media. Based on research, what have the companies done well in appealing to visitors and influencing them to interact with the companies and other consumers? Referencing the list of 11 determinants of customer satisfaction found in this week’s reading in the textbook, explain which determinants are observed on the two chosen companies’ websites. (adaptation, interactive, nurturing, commitment, network, assortment, transaction ease, engagement, loyalty, inertia, trust.) no words limited. 


Because of robust online activity and ever-expanding social media outlets, marketers are continually working to deepen relationships with their consumers. With this marketing evolution made possible by social media, companies are managing more viable communication techniques with their client base. Facebook and Twitter are examples of social media platforms that have enabled direct communication between companies and consumers. Many companies refer to “liking” their webpage during an ad or by email on numerous occasions. Is all this online activity and social media affecting consumer behavior? 


For this discussion: Identify at least two companies that have showcased their marketing prowess using social media. Based on research, what have the companies done well in appealing to visitors and influencing them to interact with the companies and other consumers? Referencing the list of 11 determinants of customer satisfaction found in this week’s reading in the textbook, explain which determinants are observed on the two chosen companies’ websites. Adaption, Interactivity, Nurturing, Commitment, Network, Assortment, Transaction Ease, Engagement, Loyalty, Inertia, Trust

Preview Solution
Price $15
Buy Ready Solution
(758 times downloaded)
OR
Get Same Assignment Done From Scratch

Get instant assignment help service

Related Questions in marketing category

Disclaimer
The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.