BUA 352, INNOVATION AND ENTREPRENEURSHIP: MIDTERM EXAM The subject of innovation is complex, but the Tidd and Bessant (T&B) text provides a broad overview and summaries of research findings from various fields (economics, management).

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BUA 352, INNOVATION AND ENTREPRENEURSHIP: MIDTERM EXAM The subject of innovation is complex, but the Tidd and Bessant (T&B) text provides a broad overview and summaries of research findings from various fields (economics, management). Chapters 1-4 reviewed basic concepts and types of innovation; Chapters 5-10 (omitting 9) examine processes or sources of innovation; Chapters 12-14 consider strategy questions; 15 is a summary.

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