ch. 6 and ch. 7 the book is called Selling Today: Partnering to Create Value The reality in Selling Case Study: Selling New Products at Steelcase Read the Reality Selling Case Study details at the end of Chapter 7 in the text and the Selling In Action (Effective Sales Letter Writing is a must) details in Chapter 6. Prepare a sales letter to your buyer at DeVry University that meets the criteria noted in the Selling In Action. In your sales letter, you should address the features, advantages, and benefits of the Personal Harbor Workspaces and Think Chairs created by Steelcase. Be mindful of your objective for the sales letter, which is to gain the buyer’s attention and gain the first meeting. For this assignment, you will not use the Case Study Guidelines in Doc Sharing. Your assignment will be in the form of an official sales letter.
A sample format for a sales letter that uses letterhead is provided in your textbook Appendix 3, the Letter of Reference from The Principle Company. Objectives Formatting for the Case Study assignment will follow the Effective Sales Letter Writing details noted in Chapter 6. Your sales letter should contain the following, in order. Letterhead or Sender’s Address Date Address of your Buyer Salutation Body of the Letter Complimentary Close Typed Name and Handwritten Signature of the Sender Notation of Enclosures (if any) For this assignment, typing your name and adding a typed written font similar to a signature is acceptable. Otherwise, you can digitally sign your letter or physically sign it and upload the scanned copy. A sample format for a sales letter that uses letterhead is provided in your textbook in Appendix 3, the Letter of Reference from The Principle Company.
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