Compare and contrast Hofstede’s, Trompenaars’ and Hall’s models of culture. Critically discuss how knowledge of these three models is important when it comes to international business. Use appropriate examples to illustrate your answer.

business

Description

Individual Assignment Briefing

 (For Mumbai Students, with due date extended to 4 May)

Module Name

Culture and International Business

Module Code

BS5201M

Assignment Title

Replacement for Final Exam (Mumbai Students)

Type of Submission

Final Individual Report (50% of module grade)

Word Count/Time allocation (for presentations)

2,500 words (1,250 words for each question). References and appendix are excluded from word count.  10% allowance applies.

Issue Date

6 April 2020

Submission Date

3 May 2020 at 23:59 Mumbai time

Date of Feedback to Students

20 working days

Where feedback can be found

Brief comments on the electronic script, summary comments and a breakdown of the allocation of marks in the “rubric” in Canvas

 

Assignment Task

 

1.                   Compare and contrast Hofstede’s, Trompenaars’ and Hall’s models of culture. Critically discuss how knowledge of these three models is important when it comes to international business. Use appropriate examples to illustrate your answer.

2.                   A UK company has just invented a revolutionary new flexible screen tablet that can perform the same functions as PCs, but costs only half as much to manufacture and is considering entering an emerging market, Brazil or India. Write a business report for this company detailing how the assessment of opportunities in these two countries should be done (i.e., what factors or data need to considered/included in the assessment).  Once you have chosen the country, please analyse and recommend how you would enter your chosen country.

Background/Context

This report is 50% of the overall module grade.  It provides summative assessment for TB1 (Q1) and TB2 (Q2) in lieu of the Final Exam.

 

 

 Allocation of Marks

 

Allocated Marks

Q1 Introduction

Introduction of essay with a clear statement of assumptions.

5%

Q1 Use of Company Examples

Description and explanation of the key issues using real or hypothetical company examples.

15%

Q1 Use of Theory and Sourcing

Use of relevant theories and tools to support your analysis. Evidence of academic sourcing.

20%

Q1 Conclusions / Recommendations

What are key conclusions and recommended actions?

5%

Q2 Introduction

Introduction of essay with a clear statement of assumptions.

5%

Q2 Use of Company Examples

Description and explanation of the key issues using real or hypothetical company examples.

15%

Q2 Use of Theory and Sourcing

Use of relevant theories and tools to support your analysis. Evidence of academic sourcing.

20%

Q2 Conclusions / Recommendations

What are key conclusions and recommended actions?

5%

Clarity

Overall clarity of presentation for both papers.

10%

 


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