Create an Integrated Marketing Plan for a real failed business that you were given the opportunity to bring back to life.

marketing

Description

Final: Create an Integrated Marketing Plan for a real failed business that you were given the opportunity to bring back to life.

Ex: Woolworths, BlackBerry, Radio Shack, Blockbuster, ToysRus, KayBee Toys, etc.  You can use one of these, but I would prefer you find your own. 

Provide the following

  • Cover page
  • table of contents
  • history of the company
  • why did it fail, when it filed for bankruptcy
  • New marketing plan to revive the failed business
  • what would you have done differently - use as many marketing examples from the text. 
  • This is where it gets interesting. If possible, I would like an example of the advertisement they used before they closed their business. Use any media necessary: Google, YouTube,  print media, etc.
  • Design the companies new "comeback" advertisement.  You may actually draw it on paper, or use Photoshop to crop images, or explain "draw it out" using very colorful visual words describing what I am to see.  
  • please cite work

Minimum 5 pages.  No maximum page limit as long as the following that I requested above is done.  Have fun and be creative.

 

There will be NO extensions for the final.  I ask that everyone take this assignment(final paper) seriously since it constitutes 50% of your grade and is substitute for all the exams in this course. 

Due date is 20nd August 11.59 pm

 

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