Creating a cooperative alliance has advantages; however, alliances are not risk-free. Demonstrate your understanding of this by answering the following questions: What are the four business level cooperative strategies and what are the differences among t

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Creating a cooperative alliance has advantages; however, alliances are not risk-free. Demonstrate your understanding of this by answering the following questions: What are the four business level cooperative strategies and what are the differences among them? Why do firms use cross-border strategic alliances? What risks are firms likely to experience as they use cooperative strategies? How can a firm manage these risks?

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