Customer experience is the brand When Woolworths newly elected chairman Gordon Cairns fronted the media recently,
Customer experience is the brand
When Woolworths newly elected chairman Gordon Cairns fronted the media
recently, he stated he would turn Australia’s biggest retailer around by appointing a
the strong leadership team and putting customers first. Cairns has acknowledged he
has a big challenge ahead; the task at hand revealed in leading market researcher
Forrester’s latest report on customer experience.
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