Executive Summary CanGo is a company with online shopping facility for books, and videos, having the opportunity to enter the online gaming market. Due to the fact they have been rather successful in the past, they expect to continue accordingly in this new venture. CanGo is required to evaluate their strengths, recognize their weakness, take advantage of all opportunities available and avoid possible threats. SWOT Strengths CanGo offers prominent products, specializing in the media merchandise at the low price, they carry and sell products that their employees would also buy for themselves. Due to their talented and dedicated staff, they were able to increase their overseas sales. Weakness They have neither a strategic formal nor a financial analysis, and they also have a weak implementation plan for online business and insufficient facilities to meet increasing customer demands. Their ordering system needs upgrading to decrease customer complaints because wrong books have been delivered. Also, their performance appraisal system lacks objective measure resulting in server outages and orders that are filled wrong.