Description

For this project, you will be creating a proposal for a strategic communication campaign for the Disney Organization. You should follow the strategic communications plan template from the W.K. Kellogg Foundation website as a guide for formatting the final communications plan. You can also access the PDF of the template by clicking the attachment. Your final project should meet these requirements: • Include a cover letter to pitch the proposal effectively. • Produce a professional-quality piece of work (i.e., APA formatting is not required other than for the references page; this should be a professional report). • Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class. • Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included) • Ground the message with a clear theoretical approach to message design. • The entire report should be 7 pages (excluding the cover letter, executive summary, campaign samples, and references) • Incorporate effective tables or figures to present key information. • Include at least 2 samples of materials that would be disseminated as a result of your project