Here is the reading material. http://www.doc88.com/p-677129517001.html InnoCentive.com Case Write-up Format: Name(s) on one-line header in upper right-hand corner (double clicks on the current header for editing), 1” margins all around, single-spaced with

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Here is the reading material. http://www.doc88.com/p-677129517001.html InnoCentive.com Case Write-up Format: Name(s) on one-line header in upper right-hand corner (double clicks on the current header for editing), 1” margins all around, single-spaced with one blank line between paragraphs, block format (no indenting for paragraphs). Use bold internal headings to mark sections. (This page conforms to these format requirements.) PLEASE LIMIT THIS ASSIGNMENT TO 2 PAGES. Make your responses succinct and meaningful. Preparation: Read the InnoCentive.com case (which can be purchase following the link provided in the course outline). For any terms that you do not understand in the case or in this assignment sheet, please read the related slides and/or search online and get them clear. Content: Please answer the following questions, using information from the case. Be SPECIFIC and use BULLET POINTS whenever possible. Why would firms use InnoCentive’s service to solve scientific and technical problems? What is the motivation for Solvers to participate in InnoCentive? What kinds of problems are appropriate for Broadcast Search? What are the trade-offs between choosing a market or a community for problem solving? Grading Criteria Points

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