Assignment Week 4a
Fiskars Case Study
the Fiskars Case study and answer the following questions following the
assignment guidelines below.
did enlisting Fiskateers help the brand?
can a company like Fiskars gain the most out of a WOM program? What
obstacles may have to be overcome internally?
do you measure WOM success?
do people, in particular young women, want to be part of an online
interest group such as Fiskars’ fanpage?
must come from sources such as scholarly journals found in EBSCOhost, CNN,
online newspapers such as The Wall Street Journal, government websites, etc.
Sources such as Wikis, Yahoo Answers, eHow, blogs, etc are not acceptable for academic writing.
between 200-300 words per question using Microsoft
sure when answering each question, you incorporate concepts from the
chapter and/or lecture to show your understanding of the topic.
font size 12, 1” margins and double spaced.
cover page & reference page (if needed)
least 80% of your paper must be original content/writing
more than 20% of your content/information may come from references.
at least three references from outside the course material, one reference
must be from EBSCOhost. Textbook, lectures and other materials in the
course may be used but are not counted toward the three reference
all reference material (data, dates, graphs, quotes, paraphrased words,
values, etc.) in the paper and list on a reference page in APA style.