Macro-Environmental Analysis and Trends are things that are happening according to the listed factors that will affect ALL companies in the BUYER’S industry.

business

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INSTRUCTIONS/NOTES

q  Macro-Environmental Analysis and Trends are things that are happening according to the listed factors that will affect ALL companies in the BUYER’S industry. It is not meant to be specific to your buyer (or any other company)

q  Where you can find this information:

o   Euromonitor Passport (Choose the company, industry, or country for further analysis)

o   IBIS World (If you are not sure if your industry, select Canada Industry Report (NAICS) and select the subcategory. Remember to look across the different tabs to get more information)

o   Statista (Look at Industries and Reports. Many have a completed SWOT)

o   LexisNexis (Search by Subject or Topic, Dossier, Industry)

o   Factiva

o   MergentOnline (Lots of good O&T information)

o   Statistical Abstracts of the World

q  You will find information in your research that you will have to compile and find meaning

q  Trends are things that are either increasing or decreasing. Opportunities are positive trends. Threats are negative trends.

q  PROVIDE SOURCES! Include all the information that you’ve viewed/used in this section as an APA citation AND in the Reference list.

o   You should research a minimum of 2-3 different sources

o   Citations should be included in each section

q  Under the Trend column, describe the overall trend happening and where possible, include %, ranking, rating, etc. to provide context

q  Under the Impact of Trend & Time Frame, explain why this is important to the buyer’s industry and the potential impact (O) or (T). If there is a timeline included or forecasted, include this information

q  You should target to include at least 2-3 trends per factor

q  Remember that Demographic trends are not the same as a Demographic market definition. It is a trend (e.g. aging population, not age 65+)

q  See Sheridan Macro-Environmental Analysis template for more details

q  The information in the table below are examples of trends and impact. Remember to keep the trends related to the buyer’s industry (the ones listed below are very general to give you an idea of what is expected)


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