Max Lionel Realty (MLR) was founded in 2008 by property developer Max Lionel. The company currently employs approximately 100 people, 80 of whom are licensed real estate agents. Through its client agents, the organization manages property sales and rentals (both residential and commercial) on behalf of a range of clients. The organization also separately engages in investment activities, such as property and land development. Max Lionel Realty has been a member of the Real Estate Institute of Victoria (REIV) since 2008 and proudly follows the REIV Code of Conduct.