Movie Review – 2016SP_MKT_6340_70_Seminar in Marketing Description: This is not just a movie review or summary of the plot, it goes deeper into analysis and reaction. Imagine yourself to be a marketer in the media industry. The movie you choose should be the one you want to market. You would also analyze the storyline with the lens of marketing. These are two important things to keep in mind for this assignment. It is a very different kind of assignment, that you have probably, never done before! You can make it as much fun as you want. The review should be typed in a double-spaced using a 12 point, easily readable font and should be between 2-4 pages. Do not exceed 5 pages. Introduction Paragraph You will provide basic information about the movie, and a sense of what your review will be about. Consider including a brief introduction of the movie. Include the Title of the movie and the names of director. Also, mention, the year released and the length of the movie, the genre. Is the movie based on any real story? Body There are two main sections for this part. The first is an explanation of what the movie is about. The second is your opinion as a marketing student. What are the pros and cons of watching this movie?
Does it sell ‘excitement’? If yes, to whom? Explanation Give a brief summary of the plot in which you identify the main characters, describe the setting and give a sense how this movie (plot) has a few elements of concepts that we have studied in marketing. Make it a more marketing driven plot as opposed to just stating the simple facts.E.g: What did Harry Potter do to become a leader? What were his core competencies? Analysis and Evaluation In this section you analyze or critique the movie. Write about your own opinions; just be sure that you explain and support them with examples. Some questions you might want to consider: Who do you think is the target audience? Do you think the movie will remain an all time favorite ? Do you think the movie can be used for the purpose of educating students in Marketing? Do you think sex, or, violence in this movie sells? What is your overall response to the movie? Did you find it interesting, moving, dull? Why? Would you recommend it to others? Why or why not? Conclusion Briefly conclude the review by pulling your thoughts together. You may want to say what impression the movie left you with, or emphasize what you want your target audience to know about it. Additional Details Spelling and grammar count. Write in a logical and coherent manner; it should be easy to read. Proofread it before turning it in. No plagiarism! Movie choices to select from are below. You will select only one movie. a. The Hunger games: Mocking Jay b. Twilight c. Thor d. Harry Potter and the Deathly Hallows
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