Oral Report You will be presenting your research report. Because this is an online class it will have to be a virtual presentation. You will need to create PowerPoint slides and either (1) “Click to Add Notes” at the bottom of each slide (2) Click on the “Slide Show” tab in PowerPoint, then click “Record Slide Show” – if you choose this option, your presentation should be approximately 5-10 minutes in length; or (3) If you are not sure how to do either of the following two options, then you will still need to create a PowerPoint Presentation and include a Word Document explaining the bullets on each slide (use appropriate numbering). Two sample “A” presentations are listed under the Course Syllabus link
Research Report – Selling Overseas and Marketing in Another Country:
Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.
Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.
The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.
Your Task – Write a 3-5 page report that describes the product or service you plan to market abroad; briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials and/or an action plan.
General Format –
The paper must be typed
Use headings within the report when appropriate (please review Pages 433-452 for Parts of a Formal Report). For this report please include a Cover, Memo of Transmittal, Table of Contents, Introduction, Body, Summary, Conclusions, Recommendations, and a Bibliography (The Cover, Letter of Transmittal, Table of Contents, and Bibliography will not be counted towards the 3-5 page requirement).
Plan the paper carefully so as to develop an organized and non-redundant report. It should be organized and assembled as a continuous report and should not appear to be several independent segments bound together.
Please cite your sources using MLA or APA Format – (the Writing Center can offer assistance if you do not know how to do this). Some other helpful sites include - http://owl.english.purdue.edu/owl/resource/560/01/, http://owl.english.purdue.edu/owl/resource/557/01/, http://www.cuyamaca.edu/tpagaard/EnglDept/Resources.htm