Resource: Entrepreneurship: Starting & Operating a Small Business, Ch. 4 and Ch. 5. Select a business in the hospitality industry.
Resource: Entrepreneurship: Starting & Operating a Small Business, Ch. 4 and Ch. 5.
Select a business in the hospitality industry.
Write a 700- to 1,050-word paper that discusses the target market for the business. Include the following:
The type of hospitality organization you selected and the key product or service.
The target market for the product or service including how this was determined (e.g. support your ideas with research).
Suggestions for either expanding market share or developing and expanding the product or service to reach a wider target.
Format your paper consistent with APA guidelines.
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