Sales promotion vehicles are often key elements in integrated marketing communication campaigns. Browse the Web sites of the following support organizations for the sales promotion field and answer the questions for EACH site. This exercise is designed to demonstrate sales promotion vehicles are often key elements in integrated communication campaigns.
Deliverable length is 3 body pages.
Sales Promotion Organizations
o PROMO: www.promomagazine.
o Creative Magazine: www.creativemag.com
o Display and Design Ideas: www.ddimagazine.com
a) What group sponsors the site? Who is the intended audience(s)?
b) What is the organization’s purpose?
c) Who makes up the organization’s membership? It's constituency?
d) What benefit does the organization provide to individual members/subscribers? The overall advertising and sales promotion communities?