Link for APA Style: http://owl.english.purdue.edu/owl/resource/560/01/
You must submit a rough draft at the end of Week 6. This is to be a complete 3-5 page paper,
meeting the page requirements - not a partially completed paper. Points will be deducted for short or
incomplete papers. Your rough draft will not be graded by the rubric, but helpful feedback will be
provided to indicate where you are falling short. You may correct any deficiencies before resubmitting
your final draft at the end of Week 7. Include a paragraph on what innovation alternative and strategy
you are following on your app. (See chapter 3 in your text.) Also, complete the following exercises and
include them in the same Word document or a separate file.
3-5 pages (double-spaced) not including the title page or reference page.
Choose what your ideal mobile application would be.
The audience for this report will be technical management who will decide whether the application
will move into the development phase.
One title page with a descriptive title.
Use actual screenshots, images or diagrams of sample products, processes, etc. to illustrate your
Any citations must be in APA style (see the above link).
Your paper must be in your own words, representing original work. Paraphrases of others’ work
must include attributions to the authors. Limit quotations to an average of no more than 3-5 lines,
and use quotations sparingly!
You must get your topic, purpose, and audience approved.
You must provide a 1-page outline of your paper.
This is to be a complete paper, meeting the page requirements – not a partially completed paper.
Points will be deducted for short or incomplete papers. You will receive helpful feedback to
indicate where you are falling short. You may correct any deficiencies before resubmitting your
final draft in Week 7.
Submit the completed the Word document(s) to the dropbox.