Description

Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information: Purpose – why has the plan been written Table of Contents Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written Introduction – what product and foreign country did you select and why Situational Analysis – describe the product to be exported Country History – present a brief history of the country as it relates to its origins and trade history Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product Consumer attitudes toward product Educational levels – ability to comprehend instructions, ability to use product Languages – labels, instructions Political Environment – present an overview of the governance structure of the country along with any legal-political forces Certain features required or prohibited Label and packing requirements Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening Economic Development – how developed is the country and how will this influence the success of your product Purchasing power Wages Infrastructure Summary ks cited) page