Strategic management
Integrative project Topic: Wells Fargo
Problem:
The unethical behavior was widespread at the bank, with thousands of employees involved in
secretly creating new bank and credit-card accounts for customers without their knowledge,
resulting in overdraft and other fees. So far 5,300 wells Fargo employees have been fired over
the issue.
And whereas most headline-making unethical behavior is aimed at driving financial gain for the
organization or individual, that was less clearly the case here; it seemed more related to
employees trying to meet aggressive sales goals.
Solution: ?
1.need solution then make final project (Approx. 17 pages)
A. Introduction
B. Business concept
C. mission statement
D. Vision statement
E. Key success factors
F. strategy Alignment: client perspective
G wells Fargo operation
H. Research, development and services
I. Target market customer
J. profit and loss projections
k. cashflow projection
l. conclusion
2.To do major finding and analysis in presentation (slide limit 8 or 10)
A. Intro,
B. problem: legal and financial problem,
C. solution,
D. strategies,
E. benefit,
F. recommendation
Please complete the final project and presentation as soon as possible
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