Description

Product Coca-Cola

Students will be expected to individually create an A1 size poster that presents a new strategy for the marketing mix of the product/service that your team had conducted market research on for Assessment A (touched presentation ) . Students are expected to use their findings from Assessment A (i.e. considering the opportunities and threats in the market place) to suggest a market segment, target marketing and positioning strategy as well as a new marketing mix for the product/service. Students may come up with a new product/service or suggest improvements to the current product/service.  And also prepare the script for poster's presentation. The presentation should take 2 minutes 

Instruction Files