Submit a rough draft of your ad (see Chapter 11 for
guidance). You may use a simple program, such as
publisher or any other creative program you choose
to create your rough draft for your ad.
Using information in Chapter 8, continue working on
your advertising plan using the outline on page 162,
exhibit 8.1
Do not wait until the last minute. You will submit this
as part of your final ad campaign project that will be
due on Monday, April 20th by 11: 59 p.m.
The outline in Chapter 8, exhibit 8.1 is the required
outline. Each section of the outline is explained
beginning in section 8.2. Your advertising plan will
be graded using this outline.
Your advertising plan and your comprehensive
layout will be your final project for the courses and
will be due on April 20th.
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