Submit a rough draft of your ad (see Chapter 11 for guidance). You may use a simple program, such as publisher or any other creative program you choose to create your rough draft for your ad.

marketing

Description

Submit a rough draft of your ad (see Chapter 11 for

guidance). You may use a simple program, such as

publisher or any other creative program you choose

to create your rough draft for your ad.

Using information in Chapter 8, continue working on

your advertising plan using the outline on page 162,

exhibit 8.1

Do not wait until the last minute. You will submit this

as part of your final ad campaign project that will be

due on Monday, April 20th by 11: 59 p.m.

The outline in Chapter 8, exhibit 8.1 is the required

outline. Each section of the outline is explained

beginning in section 8.2. Your advertising plan will

be graded using this outline.

Your advertising plan and your comprehensive

layout will be your final project for the courses and

will be due on April 20th.


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