Sugars, Brad (2012), "How to Calculate the Lifetime Value of a Customer". Marketing Bootcamp. http://www.entrepreneur.com/article/224153 Ammon, Ted (2013), "How to Calculate the Lifetime Value of Ecommerce Customers". Hubspot. http://blog.

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Sugars, Brad (2012), "How to Calculate the Lifetime Value of a Customer". Marketing Bootcamp. http://www.entrepreneur.com/article/224153 Ammon, Ted (2013), "How to Calculate the Lifetime Value of Ecommerce Customers". Hubspot. http://blog.hubspot.com/ecommerce/how-to-calculate-the-lifetime-value-of-ecommerce-customers Simple CLV Formula". http://www.clv-calculator.com/customer-lifetime-value-formulas/simple-clv-formula/ Question What is the general subject area of the article? your answer What are the main points of the article? your answer What can we learn from the article? Your answer When you write your summary, be sure to briefly *explain* how one does these calculations. Note that "lifetime value of a customer" can be abbreviated as LTV or as CLV ("customer lifetime value") -- they both mean exactly the same thing. ARTICLE/Question SUMMARY Note: Only one page with a work-cited page if needed to answer the questions. Note: copy and paste the 3 questions and answer the questions one by one In the attached file is the journal articles:


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