This is more than a simple skeletal structure of your week #7 Final Report on your Brand’s new & revised IMC. This must show a clear and solid beginning to your research and content presentation. Include the below section headings and sub-headings … and include summary text below each (a paragraph which clearly describes and presents your specific focus, and offers key content points from which the text of your final written report will evolve and develop). Do not be vague. Be concise & to-the-point. Do not use bullet points.