*** Please be sure to READ chapter 17 and 18, the lecture notes, and both PowerPoints, BEFORE answering the Discussion Board Forum questions.
The attendance for the week will be based on your participation in the Discussion Forum. THERE IS NO ASSIGNMENT FOR THE WEEK.Thank you ***
* Responses to all posted questions should be at least one paragraph, and have substantial content learned from the chapter readings showing your understanding of the material.
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1) This WorldCom ad featuring Michael Jordan turned out to be a failure. Discuss some of the issues involved in choosing a spokesperson and give an example of a company that has wisely chosen a spokesperson.
Please copy and paste the question in your answer
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