Used Car Company assignment
business
Description
Individual Analysis
This is INDIVIDUAL WORK. This paper is to have you explore a market individually and not
as a group. The preliminary analysis is general market analysis and segmentation information.
Please do a research from A&M library or google.com to write a paper about “Identify general
market and segment information on the Used Car market.” You may use any Used Car company
to analyze. However, the information required is below.
This is an individual student project. Paper (as a Word attachment) is to be submitted directly
to the DROPBOX. For this assignment, late projects will not be acceptable. The maximum
pages for the paper should be no more than 4 content pages, using Times New Roman, 12 point
font, and APA (single spaced is required). (Please note quantity NEVER equals quality). In
addition, you should cite at least 6 credible sources (i.e., NON peer review journal articles are
preferred, but journal articles may be appropriate as well) in the paper (no more than 5 websites
may be used). You will need to include a title page with your name, table of contents, 4 pages of
content, a reference list, table, figure, and an appendix (if necessary).
Individual Analysis Rubric Items
Executive Summary
Brief Company overview
Key details from approximately each para/section 10-20% of document
Situation Analysis
Industry overview & sector description (NO SWOT ANALYSIS): Size of market (units or
sales), growth of last (3-5 yrs), industry trends, key competitors, etc.
Segment Information
Identify at least 3 segments: Possible examples but not limited to this list: high school buyers,
young buyers (give an age), international student buyers, all student buyers, married buyers
Identify at least one of each of these: demographic characteristics of market, psychographic
characteristics of market, behaviors of target market
Demographic, Psychographic, Behaviors
Marketing Mix
Product strategy
Key products, key features, product trends direction of the industry
Levels for the rubric levels
NI – Needs Improvement: Not consistent with text and lectures
P – Proficient: Consistent with text and lectures but could be improved
E – Exemplary: Exceeds information covered in text and lectures
