WHAT JOURNAL ARE THEY FROM?ARE THESE JOURNALS WELL-KNOWN, RESPECTED, DO THEY PRIMARILY TARGET ACADEMICS OR BUSINESS PEOPLE. WHERE DO THE ARTICLES FIT WITHIN THE STREAM OF LITERATURE ( i.e. IS THE TOPIC SOMETHING ENTIRELY NEW, OR ARE THERE OTHER PAPERS ALO

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WHAT JOURNAL ARE THEY FROM?ARE THESE JOURNALS WELL-KNOWN, RESPECTED, DO THEY PRIMARILY TARGET ACADEMICS OR BUSINESS PEOPLE. WHERE DO THE ARTICLES FIT WITHIN THE STREAM OF LITERATURE ( i.e. IS THE TOPIC SOMETHING ENTIRELY NEW, OR ARE THERE OTHER PAPERS ALONG THE SAME LINES AROUND THE PLACE? WHAT IS THE MAIN POINT OF EACH? HOW DID THE AUTHOR GO ABOUT"PROVING" THEIR POINT-ARE THERE ANY PROBLEMS OR ISSUES THAT YOU CAN SEE IN THE RESEARCH OR THE LOGIC ( PROBABLY NOT TOO MUCH , AS THESE WILL BE GOOD PAPERS) ARE THEY EASY TO READ AND UNDERSTAND WOULD A TYPICAL BUSINESS PERSON GET SOMETHING FROM READING THEM? DO THEY ADD TO THE BODY OF MARKETING KNOWLEDGE IN ANY SIGNIFICANT WAY? DO THEY OFFER HELP AT A PRACTICAL LEVEL, TO BUSINESS PEOPLE?

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