Description

For this assignment, you will talk to a family member or a friend about 4 different products they have purchased in the past and gather information on the decision-making process that occurred behind the choice. Write a report that addresses the following questions:

- What type of problem did they face before the purchase?

- What was the stimulus/situation that triggered the problem recognition?

- What was the nature of the information search?

- What sources of information did they seek?

- What type of decision-making would you classify this as?

Instruction Files