Which styles (Ombre, tie-dye, splat) were most promising for the development of a new product? How should the new product be created and marketed? Should it focus on the professional or the consumer-at-home market? How should the product be branded? How should it be priced? What type of campaign should be used: a traditional marketing campaign, a 100% social media campaign, or a mix of the both? If a mix, how should they be integrated? Should different countries where the product is launched adopt distinct strategies? If so, how distinct?
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