Assignment: Case Study Analysis
Word Count: 1000-1250
Due Date: Sunday, February 7, 2021
Case studies provide real-life scenarios filled with opportunities for you to experience and dissect using various strategic communication concepts and perspectives. Analyze communication case studies by doing the following:
I CHOSE Fight Viral With Viral Case study:
Choose a case study from the open source journal, Case Studies in Strategic Communication, found at, an online, peer-reviewed, open access journal
1. Fight Viral With Viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies
Read the selected case study and prepare a 1,000-1,250-word analysis addressing the following elements:
1. Identify the main issues and/or problems specified in the case study.
2. Who are the various stakeholders presented throughout the case study and what challenges exist to clearly communicate with each stakeholder?
3. Choose at least one of the discussion questions provided at the end of the selected case study and give your answer to it.
Be sure to cite at least three relevant scholarly sources in support of your content.
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