Assignment: Case Study Analysis Word Count: 1000-1250 Due Date: Sunday, February 7, 2021 |
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Case
studies provide real-life scenarios filled with opportunities for you to
experience and dissect using various strategic communication concepts and perspectives.
Analyze communication case studies by doing the following:
I CHOSE Fight Viral With Viral Case study:
Choose a
case study from the open source journal, Case Studies in Strategic
Communication, found at http://cssc.uscannenberg.org, an
online, peer-reviewed, open access journal.
1.
Fight Viral With Viral: A
Case Study of Domino’s Pizza’s Crisis Communication Strategies http://cssc.uscannenberg.org/cases/v1/v1art6/
Read the selected case study and
prepare a 1,000-1,250-word analysis addressing the following elements:
1.
Identify the main issues and/or problems specified in the case study.
2.
Who are the various stakeholders presented throughout the case
study and what challenges exist to clearly communicate with each stakeholder?
3.
Choose at least one of the discussion questions provided at the
end of the selected case study and give your answer to it.
Be sure
to cite at least three relevant scholarly sources in support of your content.
Case Study Article:
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