Willy’s Candy Company.

business

Description

Scenario, Your Role, Key Players

YOU DECIDE

Scenario

Your Role

Key Players

Assignment

Scenario

Willy’s Candy Company has experienced flat sales and earnings for the last few years. The

company has two major products, Willy’s Yummy Chews and Willy’s Sour Straws. The

company has been able to maintain sales for these products through a combination of aggressive

pricing and trade incentives. Over the years, the company has tried to introduce new candy

products without much success. Now, the company is trying to decide how to proceed

Instruction Files

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