Write a research-based paper that focuses on the cases assigned and the questions at the end of the cases provided. The paper must be at least 1,500 words, include at least 4 authored scholarly research sources in addition to the course textbook and the B

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Write a research-based paper that focuses on the cases assigned and the questions at the end of the cases provided. The paper must be at least 1,500 words, include at least 4 authored scholarly research sources in addition to the course textbook and the Bible, and be in current APA format. These four sources must be authored and two must be peer-reviewed Marketing journals like the Journal of Marketing. An authored source is one that has a human’s name associated with it.

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