Write essay on cultural trends marketing campaigns, fashion trends, TV/Film, advertisements, but also social/cultural issues, arguments, and positions



Instructions for the Analytical Essay

From the syllabus:

ANALYTICAL ESSAY (Ch. 8)—100 Points

 The assignment should be 1300-1800 words, or longer; anything less than

One thousand two hundred words, and I won't grade it.

 Pay attention to the Learning Objectives, page 259; the Features of the Form,

page 264; and the assignment itself, Inquiry Project: Writing an Analytical

Essay, page 280 (ignore the Prose+ section; we won’t be using it this


 Any research or outside materials consulted in writing this must be

documented according to conventional academic standards(APA or MLA,

sometimes CMS).


Follow Ballenger’s Instructions:

 Write on something open to interpretation. These can be cultural trends,

marketing campaigns, fashion trends, individual works from music, books,

TV/Film, advertisements, but also social/cultural issues, arguments, and

positions. Anything that can be interpreted by different people to mean

different things is fair game.

 Describe the object you’re writing about and identify the patterns, elements,

passages, references, or features that strike you as interesting.

 Examine how these elements connect to larger themes, ideas, etc.

 Argue for a particular interpretation, a particular answer to the question: What

might this mean?


 Understand the difference between text and subtext. Text is what’s on the

surface and explicitly stated/shown; subtext is what’s beneath the surface and

what’s implied by looking more deeply at the text. The text should be obvious,

but subtext is where what you 're writing about it open to interpretation.

 Put some time into understanding your audience. How much do you need to

describe or summarize? How much are they likely to know already. It’s tricky

to figure this out. Too much background or description and you risk confusing

your readers or worse, sounding like you 're talking down to them. Too little

and they can feel lost and adrift, uncertain what you 're trying to get across or

how you have come to your conclusions.

Instruction Files

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