Business Case for USLAA Soccer Tournament
Prepared by: Sam Busby
Name: 2020 USLAA Soccer Tournament
A mid-sized city, which
already operates a soccer stadium, wishes to host a soccer tournament next
year. In addition to conducting the tournament, they will host a fan
experience event throughout the tournament on the property adjacent to the
soccer stadium. The city’s soccer stadium has a capacity of 10,000 people,
and it is expected to sell-out all five days of the tournament. The
tournament is hosted by the Unified Soccer League Association of the Americas
(USLAA), and the event will be televised and available via radio.
The city needs to plan and erect new facilities and infrastructure for
the tournament, which is set to take place next year. In order to do so, they
must prepare both venues to receive and support 10,000 people in the stadium
and 250 to 500 fans in the fan experience venue. They must also create the
infrastructure required to support network connectivity for fans and media.
Concessions and merchandise will be sold at the event. The city must also
promote the event and offer a VIP guest experience. Parking and traffic must
be accounted for, and safety systems must be put into place.
Current Situation and Problem/Opportunity Statement
While the city does already operate a soccer stadium, much of the
infrastructure for this event must be created. The tournament will attract
many individuals from outside of the city and will bring additional business
to restaurants, hotels, and companies in the area. Additionally, successfully
conducting this event will likely attract similar events and could be a boon
for the local economy.
Critical Assumption and Constraints
This project must be completed within nine to twelve months as the
tournament date is set. It also requires support from the city council and
citizens to be successful. The potential for revenue is high, but funding
must be in place to make the event possible. A number of employees must be
hired or re-trained to work at the event. Staff from the soccer stadium may
be used, but it is likely that more individuals will need to be hired to work
the event only. Training of these individuals must occur before the
tournament. The network backbone must be created to include WIFI and ethernet
for broadcasting ability and to provide attendees with internet access.
Additionally, parking is not sufficient for the expected number of guests, so
overflow parking must be secured. Any items or systems costing over $10,000
must be bid upon by multiple providers. This will add at least two to three
months to the purchasing processes. Additionally, all purchases made with
city funds must go through their procurement process in order to produce a
Get Free Quote!
418 Experts Online