A student can describe an offering based on features benefits price and costs of ownership
MRKT 310 Principles of Marketing
Week 5 Writing Assignment
Offering. A student can describe an offering based on features, benefits, price, and costs of ownership
Type of consumer offerings. A student can suggest marketing strategy implications based on the type of consumer offering under examination.
Product line extensions or new product development. A student can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering.
Product lifecycle. A student can suggest potential marketing strategies based on the product or service’s lifecycle stage.
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