Description

MRKT 310 Principles of Marketing Week 5 Writing Assignment Creating Offerings McDonald's Learning Outcomes Offering. A student can describe an offering based on features, benefits, price, and costs of ownership Type of consumer offerings. A student can suggest marketing strategy implications based on the type of consumer offering under examination. Product line extensions or new product development. A student can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering. Product lifecycle. A student can suggest potential marketing strategies based on the product or service’s lifecycle stage.