For this section of your marketing plan, you will complete a SWOT analysis for Kimpton Boutique Hotels. Critically analyze its strengths, weaknesses, opportunities, and threats. Research should provide various types of information to support your analysis, such as customer reviews, competitive markets, environmental scans, and so on. Include references and citations to support your SWOT analysis. Examine the competitors and see what they are doing well and what they are not doing well (since your company could capitalize on their weaknesses).
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