Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful. Explore the Marketplace Live simulation. Discuss any previous experience you have had with strategic planning. How will your experience help you in working with your team to build a successful marketing division? What challenges will you face? Provide specific examples of both strengths you can offer and challenges you may face in building your microcomputer division.