Description

QMB6357: Business Statistical Analysis class

The Situation at the Bank 

• Angela Braut works in the market research unit of the customer relations section at a major bank. The market research group have recently gotten excited about a customer loyalty measure called the new Promoter Score (NPS). They have surveyed over 1000 existing customers and now want to summarize the data. 

• It looks like customers do not have a high opinion of the bank at all. 

• Angela needs to summarize the data in a simple way that the senior managers will understand. She also wants to describe any differences between age-groups and genders.

Instruction Files